Scan the GumGum drink coaster to learn about GumGums cookieless advertising framework, The Mindset Matrix™, in a fun and interactive way. Choose a virtual beverage of choice and explore the makings of GumGums blueprint for the future of digital advertising. Use this app to learn about GumGums cookieless advertising framework, The Mindset Matrix™. The powerful combination of contextual, creative and attention enables you to connect with your target audiences in the right moment, at the right place, in the right way.